email marketing, ad placement, pay per click, Facebook ads squeeze and landing pages, offline marketing
Outbound Marketing encompasses a lot of individual specific activities, but each one of them is designed to help in the overall efforts of showcasing your products and services to your prospects and customers. MEG optimizes these with our proven online social networking.
Organic Search vs. Paid Search. In one of our Profit Drivers we talked about using organic search to build up traffic to your web site to get visitors. These organic searches are a great compliment to the next type of search called Paid Search, Pay for Placement, or better known as pay-per-click (PPC). Google is the biggest provider of these types of programs and will get you onto page # 1 quickly, but as a vendor you need to have a very good understanding of your closing ratios, otherwise it will be difficult to accurately bid for your key words. As part of our online sales services MEG will stand ready to help you implement these programs.
MEG will help search out the best local keywords that fit your geo targets. For example for MEG services that might be offered in Connecticut we would secure [Online Sales Services CT] targeting a specific geo location.
PPC programs have the advantage of quickly routing targeted prospects to your web site. These include:
Pay-per-click (local and nationwide): The web has changed the customer acquisition game for those who sell everything from flowers to fine art. But until local PPC, it has not rivaled the Yellow Pages for dentists, plumbers or other small businesses that rely on local customers. PPC advertiser's only pay when someone actually clicks on the web site listed in the ad.
The program impact is immediate - within hours of submitting your application.
PPC programs such as Google Adwords, Microsoft Adcenter, and Yahoo! Search Marketing will bring traffic to your web site within hours of opening up an account and setting up your ads. These ads are targeted specifically to your products and services, providing quality leads easily measurable and surprisingly cost-effective.
Pay per Lead: If your target customer is a small business this may be the program for you. After enrolling in this program you receive leads from prospects that are requesting your products and services.
MEG can run your entire pay-per-click campaigns to include the following services:
- Create ads and keywords for PPC programs in Adwords, Microsoft Adcenter, and Yahoo! Search Marketing.
- Maintenance of keywords for Adwords, Microsoft Adcenter, and Yahoo! Search Marketing.
- Consulting for PPC advertising.
- Integrate Google Analytics and Stat Counter with Websites.
- Email comprehensive Reporting.
And let's not forget the all important E-Mail Campaigns. MEG can create polished looking e-mail messages and manage subscriber lists, comply with Spam regulations, monitor bounce backs and obsessively track who opened and clicked on what. We even give your outbound emails enough zest to add a very strong degree of copywriting to your content while also referring to your online social networking content. Just allow us to import your list of contacts and create a custom campaign for your company using your company logo and colors.
And speaking of copywriting as part of our online sales services, MEG offers professional Copywriting Services to all our clients. We will rewrite, edit, or create copy that will get your message across to all your customers. We understand that your time must be devoted to your company, not writing copy. Our copywriter will work with you to make sure that your Website makes a great first impression.
When you send out all of these emails MEG will create Landing Pages where we will direct all of the email responses. This allows us to quickly test different click thru rates as well as changing copy to create the largest response possible.
Let MEG become your partner in generating top line revenue for your business while also optimizing your total marketing budget. Please don't hesitate to reach out to us at anytime in requesting advice and a free estimate.